Paulina Crum

1 min read

Macy's Polaris: Is it working?

A rebrand that is more of a misplaced whisper than a shout. Two years ago, Macy's unveiled its 5-part strategic plan to infuse success...

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Paulina Crum

3 min read

Announce A Creative Director

Bring in a recognizable face to represent the brand and reach younger markets in an innovative and authentic way. Why This Will Work...

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Paulina Crum

3 min read

Create An Exciting Flagship Experience

Focusing on unique retail implementations at flagship stores can drive customer experience, allow for experimentation and set a...

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