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4 min read
Macy's Background
As Macy's is 150 years in the retail business and a centerpiece of American culture, the company has a lot to lose. History In 1851,...
3 min read
Outside Evaluations of Macy's Current Conditions
A few retail thought leaders have differing takes on the possibilities, or lack thereof, for the historic department store. Overall:...
2 min read
Macy's Polaris: What Is It?
A high level overview of the retailer's new strategy. Strategy Summary In February 2020, Macy’s unveiled a 5-part business strategy...
2 min read
Macy's Polaris Consumer Target
Macy's consumer target is broad with a heavy emphasis on age, rather than other psychographic factors, and lacks specific direction....
1 min read
Macy's Polaris SWOT Analysis
The most important factors that will foreseeably impact the new strategy's SWOT as it is implemented at Macy's locations across the...
1 min read
Macy's Polaris: Is it working?
A rebrand that is more of a misplaced whisper than a shout. Two years ago, Macy's unveiled its 5-part strategic plan to infuse success...
2 min read
Macy's Polaris Retail Mix
Learn more about the strategy's approach to personnel, presentation, products, promotion, pricing and place. Macy’s Polaris Retail Mix...
3 min read
Announce A Creative Director
Bring in a recognizable face to represent the brand and reach younger markets in an innovative and authentic way. Why This Will Work...
3 min read
Create An Exciting Flagship Experience
Focusing on unique retail implementations at flagship stores can drive customer experience, allow for experimentation and set a...
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