As Macy's is 150 years in the retail business and a centerpiece of American culture, the company has a lot to lose. History In 1851,...

A few retail thought leaders have differing takes on the possibilities, or lack thereof, for the historic department store. Overall:...

A high level overview of the retailer's new strategy. Strategy Summary In February 2020, Macy’s unveiled a 5-part business strategy...

Macy's consumer target is broad with a heavy emphasis on age, rather than other psychographic factors, and lacks specific direction....

The most important factors that will foreseeably impact the new strategy's SWOT as it is implemented at Macy's locations across the...

A rebrand that is more of a misplaced whisper than a shout. Two years ago, Macy's unveiled its 5-part strategic plan to infuse success...

Learn more about the strategy's approach to personnel, presentation, products, promotion, pricing and place. Macy’s Polaris Retail Mix...

Bring in a recognizable face to represent the brand and reach younger markets in an innovative and authentic way. Why This Will Work...

Focusing on unique retail implementations at flagship stores can drive customer experience, allow for experimentation and set a...