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Paulina Crum
4 min read
Macy's Background
As Macy's is 150 years in the retail business and a centerpiece of American culture, the company has a lot to lose. History In 1851,...
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Paulina Crum
3 min read
Outside Evaluations of Macy's Current Conditions
A few retail thought leaders have differing takes on the possibilities, or lack thereof, for the historic department store. Overall:...
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Paulina Crum
2 min read
Macy's Polaris: What Is It?
A high level overview of the retailer's new strategy. Strategy Summary In February 2020, Macy’s unveiled a 5-part business strategy...
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Paulina Crum
2 min read
Macy's Polaris Consumer Target
Macy's consumer target is broad with a heavy emphasis on age, rather than other psychographic factors, and lacks specific direction....
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Paulina Crum
1 min read
Macy's Polaris SWOT Analysis
The most important factors that will foreseeably impact the new strategy's SWOT as it is implemented at Macy's locations across the...
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Paulina Crum
2 min read
Macy's Polaris Retail Mix
Learn more about the strategy's approach to personnel, presentation, products, promotion, pricing and place. Macy’s Polaris Retail Mix...
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