Research

4 min read

Macy's Background

As Macy's is 150 years in the retail business and a centerpiece of American culture, the company has a lot to lose. History In 1851,...

3 min read

Outside Evaluations of Macy's Current Conditions

A few retail thought leaders have differing takes on the possibilities, or lack thereof, for the historic department store. Overall:...

2 min read

Macy's Polaris: What Is It?

A high level overview of the retailer's new strategy. Strategy Summary In February 2020, Macy’s unveiled a 5-part business strategy...

2 min read

Macy's Polaris Consumer Target

Macy's consumer target is broad with a heavy emphasis on age, rather than other psychographic factors, and lacks specific direction....

1 min read

Macy's Polaris SWOT Analysis

The most important factors that will foreseeably impact the new strategy's SWOT as it is implemented at Macy's locations across the...

2 min read

Macy's Polaris Retail Mix

Learn more about the strategy's approach to personnel, presentation, products, promotion, pricing and place. Macy’s Polaris Retail Mix...